Where Does Beyoncé Fit into the World of Celebrity Brands?
Every celebrity has a brand now, or at least that’s how it seems. Take a gander at a famous person, A-List to Z, on social media and the chances are they’ll have a post or six shilling their skincare range, tequila, or collaboration with a fast fashion company. Nobody, regardless of wealth or status, is exempt from the necessity of a side-hustle. Not even Beyoncé. One of the true (alien) superstars of our time, the singer recently revealed a collaboration with the couture brand Balmain. This came hot off the heels of the announcement that her athleisure line, Ivy Park, would be parting ways with Adidas. Reports had noted that the brand was not doing as well as anticipated, with Forbes detailing that sales fell more than 50% in 2022 and that overall revenue had heavily decreased.