According to Susan Wojcicki, CEO of YouTube, her preteen kids were dismayed with the video giant’s YouTube Rewind 2018 mashup compilation — which is the most-disliked video in the site’s history.
“[O]ne record we definitely didn’t set out to break was the most-disliked video on the internet,” Wojcicki wrote a blog post, part of her regular updates to the YouTube community. “Even at home, my kids told me our 2018 Rewind was ‘cringey.’” Her kids are 8 and 10 years old.
Wojcicki continued, “We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019.”
In less than one week after its launch in December 2018, YouTube Rewind 2018 registered the most dislikes of any video on the platform. It currently has 15 million dislikes, handily beating the previous record holder — Justin Bieber’s 2010 “Baby” (which has 10 million dislikes).
Critics complained that YouTube’s 2018 edition of Rewind was tone-deaf to the video platform’s community, with a video that featured mainstream celebs like Will Smith, Trevor Noah and John Oliver and ignored many “native” YouTubers.