Last year Hamish Bowles, a writer for Vogue, asked Rihanna in an interview about her big-picture plans for her fashion brand. “I know where I’m going next,” she said. “But I can’t tell you that. What’s the fun in that?”
After her Savage x Fenty lingerie show last night, at the Brooklyn Navy Yard, Rihanna’s strategy seemed clear: She plans to broaden the fashion community while also disorienting it.
She wants to entertain herself, too. “I get bored. I get very bored,” Rihanna said backstage after the show. “It’s like a pair of shoes, you know. They’re only good until tomorrow.”
Already, the singer and designer has shown that restless daring with her personal style, turning an ever-present wineglass into an accessory and wearing a dress by a young designer fresh out of Pratt Institute in a music video.
With Fenty Beauty, the makeup line she introduced last year, she created a truly diverse makeup brand, offering products in dozens of shades across the color spectrum.