On Tuesday, Bella Hadid posted a picture from Versace’s Fall/Winter 2018 campaign on her Instagram page.
Hadid poses in the middle of the photo, sandwiched between models Stella Maxwell and João Knorr.
In the comments section under Hadid’s post, many claimed the model’s appearance was too heavily Photoshopped, to the point where she looks “unrecognizable.”
The full Versace Fall/Winter 2018 campaign debuted in mid-July.
It includes 54 models “symbolizing inclusivity and diversity” — “key values” for artistic director Donatella Versace and “her vision for the brand.”
Some people think Bella Hadid looks “unrecognizable” in an advertisement for Versace, Teen Vogue reported.
On Tuesday, the model posted a picture from the brand’s Fall/Winter 2018 campaign, shot by fashion photographer Steven Meisel. Wearing colorful designs from the collection, Hadid poses between models Stella Maxwell on her right and João Knorr on her left. The same picture can be seen on Versace’s official Instagram page, which the brand posted in mid-July when its campaign debuted.
Versace Versace VERSACE ! 🖤🖤🖤🖤 i’m a little late, but wow! I couldn’t tell you much I love the @versace family & how happy I am to be a part of this campaign. Thank you to my forever idols #StevenMeisel & @donatella_versace , the best styling by @kjeldgaard1 , beauty royalty @patmcgrathreal & @guidopalau , and the kings of casting @pg_dmcasting & @samuel_ellis . Love!!!! 🖤🖤🖤
Judging by the comments section under Hadid’s Instagram post, some believe the model “doesn’t look like herself” in the campaign.
“Are you even in this [photo]?” several people asked. “Bella is in this photo? She is unrecognizable?” another said.
Others think Hadid’s appearance was too heavily Photoshopped.
“Too much editing,” one person commented. Someone else wrote: “Why did they change her so much? She’s so pretty as is.”
And a few believe Hadid looks more like her sister, Gigi, in the campaign photo.
But many seem to be fans of the ad. Some Instagram users have called it “beautiful,” “stunning,” and “magnificent.”
“Love everything about this,” one person commented.
The full Versace Fall/Winter 2018 campaign features the “longest-ever advertising image,” according to the company’s website. In total, the campaign includes 54 models “symbolizing inclusivity and diversity” — “key values” for artistic director Donatella Versace and “her vision for the brand.”
Representatives for Versace and Bella Hadid did not immediately respond to INSIDER’s requests for comment.