Walt Disney and Marvel’s Avengers: Endgame earned an additional $63.1 million in its third domestic weekend. That’s a sharp drop of 57% from last weekend’s $147.7 million Fri-Sun frame (that’s bad). That’s also the fourth-biggest third-weekend of all time, behind Black Panther ($66 million), Avatar ($68 million) and The Force Awakens ($90 million) sans inflation (that’s good). That’s a much bigger drop than Infinity War’s third weekend (-45%) last summer and its raw gross is just above Infinity War’s $62 million third-weekend-gross (that’s bad). With $723.5 million in 17 days of domestic release, Avengers: Endgame is now the third-biggest domestic earner of all time, sans inflation (that’s good). Alas, the frogurt is also cursed (that’s bad).
It took a pretty big third-weekend-drop, especially since Detective Pikachu didn’t necessarily overperform. That’s a bigger third-weekend drop than Captain America: Civil War (-54%) and Avengers: Age of Ultron (-50%). That doesn’t portend to a terribly leggy run after the first 17 days. But, well, the movie just earned $725 million in the first 17 days, and it’s still (by far) the second-fastest-grossing movie of all time behind Star Wars: The Force Awakens ($742 million in 17 days, with all the advantages that come with a pre-Christmas debut). The whole “Spoilers are now fine now!” thing, due to Sony releasing a spoiler-y Spider-Man: Far from Home trailer last Monday, may have implicitly turned the movie into a ten-day “event.”
Nonetheless, even if it continues to drop, even on the level of the unexpectedly frontloaded Captain America: Civil War (1.17x its $347 million ten-day total), we’re still looking at a still-absurd $850 million domestic total. That would still be higher (sans inflation) than Avatar ($760 million in 2009/2010 and $877 million adjusted) and leggier than Harry Potter and the Deathly Hallows Part II ($381 million from a $169 million debut weekend). A 2.38x debut-to-finish multiplier would be just under/under the multipliers for Age of Ultron ($449 million from a $191 million launch), Iron Man 2 ($312 million/$128 million) and Iron Man 3 ($409 million/$174 million). Yes, it’ll be less leggy than Infinity War, so… darn?
For the record, the film passed the $679 million domestic cume of Avengers: Infinity War on Saturday and the $700 million cume of Black Panther today, so it’s got that going for it. In terms of inflation-adjusted-domestic grossers, Endgame is now ranked in 24th place, between Jurassic World ($652 million in 2015/$717 million adjusted) and Fantasia ($76.4 million including all reissues/$748 million adjusted). Offhand, I’d argue that Disney would like to get this one just past Avatar’s inflation-adjusted total, which would A) be an arbitrary feather in the cap and B) 15th-place on the all-time ticket sellers list. Of course, many of the films above it benefited from multiple theatrical releases, but that’s a conversation for another day.